Erlebnis.NRW – Shaping the Future of Culture, Nature, and Sustainable Tourism

Last updated: 14.6.2025
Grant

The Erlebnis.NRW funding program by the state of North Rhine-Westphalia aims to strengthen sustainable tourism, cultural tourism, and nature tourism. It supports projects that contribute to value creation and job creation by promoting innovative experiential offerings and infrastructure. The initiative places particular emphasis on preserving natural and cultural habitats and protecting the environment and climate.

Who is Funded

The Erlebnis.NRW program targets a broad spectrum of stakeholders in North Rhine-Westphalia and the EU who wish to implement projects aimed at strengthening sustainable tourism, cultural tourism, and nature tourism. The goal is to promote the integrated social, economic, and ecological development of the region.

What is Funded

The Erlebnis.NRW program funds a variety of projects in the areas of sustainable tourism, culture, and nature. This includes infrastructure measures, digital solutions, and the development of innovative tourism products and services. The focus is on projects that contribute to increasing the region's attractiveness and unlocking new potential.

Type and Scope of Funding

The Erlebnis.NRW program offers grants for projects in tourism, culture, and nature. The funding amount varies depending on the applicant and project, with special conditions for certain organizations and a typical project duration of 36 months. The total budget amounts to approximately €50 million in EU funds, enabling an investment volume of up to €120 million.

Conditions and Requirements

Participation in the Erlebnis.NRW program is subject to specific conditions regarding the project, collaborations, and compliance with state aid regulations. Projects must be clearly defined in content and economically viable.

Application Process

The application process for Erlebnis.NRW is two-stage: First, a project outline is submitted digitally via the Submission Tool. After a positive evaluation, the actual application is submitted via the ERDF Online Portal. Projects are evaluated using a scoring procedure.

The Erlebnis.NRW program is based on various legal foundations, including the ERDF/JTF Framework Guideline NRW, as well as specific EU regulations and state budget ordinances. These documents provide the legitimacy and framework for the funding activities.

Similar Programs

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Funding Overview

Funding Status

Funding Status:

Closed

Maximum Amount

Maximum Amount:

Up to 90% of eligible expenses

Allocated Budget

Allocated Budget:

Approx. €50 million EU funds, total investment volume up to €120 million

Open Until

Open Until:

31.12.2027

Award Channel

Award Channel:

Competitive Tender

Region

Region:

North Rhine-Westphalia (Germany)

Sectors

Sectors:

Information and Communication Technology, Software Development, Green Technology, Research and Development, Service Sector, Tourism, Creative Industries, Environmental and Climate Protection, Cultural Institutions

Beneficiaries

Beneficiaries:

Tourism economy, cultural institutions, nature conservation organizations, municipalities, small and medium-sized enterprises

Application Type

Application Type:

Optional Consortium

Funding Stages

Funding Stages:

Experimental Development, Pilot Testing, Product Development, Process Optimization, Market Introduction, Implementation, Infrastructure, Service Delivery

Funding Provider

Program Level:

Regional

Funding Body:

Ministry of Economic Affairs, Industry, Climate Action and Energy of the State of North Rhine-Westphalia (MWIKE)

Managed By:

Innovationsförderagentur NRW (IN.NRW), Projektträger Jülich (PtJ)

Additional Partners:

District Government Arnsberg, District Government Detmold, District Government Düsseldorf, District Government Cologne, District Government Münster

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