The role of mainstream media, social media and marketing in fostering healthy and sustainable consumption patterns and how to encourage good practices

This program targets a wide range of actors across Europe, including public authorities, civil society organizations, consumers, the private sector, and researchers from diverse scientific disciplines. Its core objective is to facilitate the transition towards healthier and more sustainable dietary behaviors by understanding media influence and encouraging good practices, ultimately contributing to a more informed society.

This program funds research and innovation activities aimed at understanding and shaping consumption patterns towards healthier and more sustainable food choices. Projects should investigate the influence of media and marketing, develop effective communication strategies, and align with broader European sustainability goals.

This program provides financial support in the form of grants, specifically lump sum grants, to facilitate research and coordination actions. A single grant of 3,000,000 € is expected for the successful proposal under this topic.

Applicants must adhere to specific conditions outlined in the Horizon Europe Work Programme General Annexes, including admissibility and eligibility criteria. A multi-actor approach is mandatory, fostering broad collaboration. Financial and operational capacities are assessed, and ethical considerations are paramount, particularly regarding the "Do No Significant Harm" principle.

The application process for this program has concluded. Proposals were submitted through a single-stage process and underwent a thorough evaluation based on defined award criteria.

This funding program operates under the comprehensive legal framework of Horizon Europe, ensuring alignment with broader EU regulations and policies for research and innovation.