Choose your fish: a campaign for responsible consumption of products from the sea

The 'Choose your fish' campaign targets a broad audience, encompassing not only European citizens as end-consumers but also various organisations involved in the seafood and aquaculture supply chain. The initiative's geographical focus spans all EU Member States and Associated Countries, with a core objective to drive responsible and sustainable consumption behaviours. It supports the overarching goals of the EU Mission 'Restore our Ocean and Waters by 2030' by fostering informed choices and awareness.

The funding supports projects focused on communication and awareness-raising in the seafood and aquaculture sectors. The program seeks to fund activities that deliver innovative solutions and knowledge transfer during its initial 'development and piloting' phase, contributing to the broader goals of ocean and water restoration.

This program offers grant funding, with a specific maximum amount allocated per project for the 'Choose your fish' campaign. The financial support is part of the broader Horizon Europe framework, designed to facilitate impactful projects aimed at societal benefit.

Applicants and beneficiaries must adhere to a set of general and specific conditions outlined in the Horizon Europe Work Programme General Annexes. These cover admissibility, eligibility, financial capacity, and specific rules related to international cooperation and data management.

The application process for the 'Choose your fish' campaign, managed under Horizon Europe, follows standard procedures for proposal submission and evaluation. Although the call is now closed, the process involved specific documentation requirements and an evaluation based on predefined criteria, with results communicated to applicants.

The 'Choose your fish' campaign operates under a robust legal framework established by core EU regulations and decisions, ensuring its legitimacy and alignment with broader European policy goals for marine and water restoration.