MEDIA 360°

Last updated: 19.7.2025
Grant

The MEDIA 360° action, part of the Creative Europe Programme, aims to foster the development of major audiovisual hubs across Europe. This grant initiative supports strategic activities that enhance the creation, promotion, and distribution of European content while driving the adoption of new technologies and business models within the audiovisual and gaming sectors. It distinguishes itself by promoting a holistic impact across the entire value chain, from talent development to international co-productions and private investment.

Who is Funded by MEDIA 360°

The MEDIA 360° program targets legal entities from Creative Europe Participating Countries to strengthen the European audiovisual and gaming industries. Its core objective is to develop major audiovisual hubs through strategic activities that span the entire value chain, fostering talent, innovation, and global competitiveness.

What is Funded by MEDIA 360°

The MEDIA 360° program supports a broad spectrum of activities within the audiovisual and gaming industries, focusing on skills development, market access, international co-productions, and innovation. It defines specific eligible and excluded costs, emphasizing activities that enhance European content circulation and industry competitiveness.

Type and Scope of MEDIA 360° Funding

The MEDIA 360° grant provides 21,000,000 EUR in budget-based funding, covering 70% of eligible costs. Projects typically have a duration of up to 36 months, with potential for extensions.

Conditions and Requirements for MEDIA 360°

Applicants for MEDIA 360° must adhere to strict submission guidelines, including electronic submission and page limits, and ensure ethical compliance. Consortium projects are encouraged, with specific requirements for cross-country participation. While no de minimis rule is mentioned, a no-profit rule and strict anti-cumulation provisions apply. Financial and operational capacity are assessed, and transparent strategies for sustainability, gender balance, and inclusion are mandatory.

MEDIA 360° Application Procedure

The application process for MEDIA 360° is fully electronic, requiring careful preparation and timely submission. Evaluation is a single-step, expert-led process focusing on relevance, quality, management, and dissemination, with clear timelines for communication and grant agreement signature.

The MEDIA 360° program is firmly rooted in European Union law, with its primary authorization stemming from the Creative Europe Regulation 2021/818. Its operation is further guided by the overarching EU Financial Regulation and specific annual work programs, ensuring robust governance and accountability.

Similar Programs

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Funding Overview

Funding Status

Funding Status:

Closed

Allocated Budget

Allocated Budget:

21,000,000.00 €

Deadline

Deadline:

09.01.2025

Open Until

Open Until:

Ongoing

Award Channel

Award Channel:

Framework Programme Call

Region

Region:

Creative Europe Participating Countries, including EU Member States, countries of the European Economic Area (EEA), and countries associated with or negotiating association to the Creative Europe Programme. A substantial part of participants must originate from a different MEDIA participating country than the applicant's country. Scholarships are provided for participants from low-capacity countries Group A and Group B or countries not offering similar training, or those with proven financial need.

Sectors

Sectors:

Creative Industries, Information and Communication Technology, Research and Development, Education and Vocational Training, Other

Beneficiaries

Beneficiaries:

Audiovisual sector, gaming industries, cultural and creative sectors

Application Type

Application Type:

Optional Consortium

Funding Stages

Funding Stages:

Capacity Building, Market Introduction, Scaling, Commercialization, Applied Research, Planning, Implementation, Service Delivery, Awareness Campaigns, Other

Funding Provider

Program Level:

European Union

Funding Body:

European Union

Managed By:

European Education and Culture Executive Agency (EACEA)

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