Tourism Marketing and Destination Development (FRL Tourism)
This program by the Free State of Saxony offers grants for projects in tourism marketing and destination development. It aims to attract new guests to Saxony and strengthen the region's image, especially through innovative marketing measures and the development of competitive destinations.
Who is funded: Target groups and regional focus
The funding program supports regional tourism associations, marketing companies, and the State Tourism Association of Saxony (Landestourismusverband Sachsen e.V.) in their projects. The measures must serve tourism marketing or destination development in the Free State of Saxony and strengthen competitiveness, especially to attract new guests from outside Saxony. Projects for the development of cross-border destinations are also funded.
What is funded: Project types and eligible expenditures
The program funds a variety of projects in tourism marketing and destination development, from innovative marketing campaigns and market research to new product development. It covers necessary expenses that contribute to achieving the funding purpose.
Type and Scope of Funding
Funding is usually provided as a non-repayable grant in the form of project funding, primarily as co-financing. The funding rate varies depending on the type of project and the competitiveness of the destination, but can exceptionally amount to up to 80 percent.
Conditions and Requirements
To receive funding, applicants must meet a number of conditions, including submitting current marketing or destination strategies and adhering to own contributions. The funding is also subject to EU state aid rules and requires that the measure not commence before approval.
Similar Programs
Funding Overview
Funding Status:
Open
Maximum Amount:
Up to 50% of eligible expenses (up to 80% in individual cases), for non-competitive destinations up to 25%
Deadline:
15.11.2025
Open Until:
Ongoing
Award Channel:
Individual Aid
Region:
Saxony (Germany)
Sectors:
Service Sector
Application Type:
Optional Consortium
Funding Stages:
Planning, Market Introduction, Awareness Campaigns, Product Development, Feasibility Study, Service Delivery
Funding Provider
Program Level:
Regional
Funding Body:
Saxon State Ministry for Science, Culture and Tourism
Managed By:
Sächsische Aufbaubank – Förderbank – (SAB)
Additional Partners:
State Tourism Association of Saxony e.V. (LTV), Tourism Marketing Company Saxony mbH (TMGS)