Tourism Projects

Last updated: 14.6.2025
Grant

The State of Lower Saxony supports tourism projects to adapt tourism to changing travel behavior and create competitive structures. This program offers grants for innovative marketing projects, the realignment of organizations, the development of new offers, and measures for climate change adaptation in tourism. It specifically promotes the further development and future viability of Lower Saxony's tourism sector.

Who is Funded

This funding program from the State of Lower Saxony is aimed at various actors in the tourism sector who wish to implement projects for the further development and adaptation of tourism. The goal is to make tourism in Lower Saxony future-proof, especially with regard to changed information and travel behavior and climate change. The funding focuses on regional measures within Lower Saxony.

Geographical Coverage

The funded projects must be geographically located in Lower Saxony.

Objective

The State of Lower Saxony supports tourism measures with the aim of adapting tourism to changed information and travel behavior and developing competitive organizational and offer structures. A special focus is on supporting tourism organizations in the travel regions in implementing measures to adapt to the consequences of climate change.

Similar Programs

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Funding Overview

Funding Status

Funding Status:

Open

Maximum Amount

Maximum Amount:

€100,000

Deadline

Deadline:

30.04.2026

Open Until

Open Until:

30.06.2027

Award Channel

Award Channel:

Demand Driven Scheme

Region

Region:

Lower Saxony (Germany)

Sectors

Sectors:

Service Sector, Environmental and Climate Protection, Creative Industries, Other

Beneficiaries

Beneficiaries:

Tourism

Application Type

Application Type:

Single Applicant

Funding Stages

Funding Stages:

Market Introduction, Product Development, Planning, Implementation, Awareness Campaigns, Process Optimization

Funding Provider

Program Level:

Regional

Funding Body:

Lower Saxony Ministry for Economic Affairs, Transport, Building and Digitalisation

Managed By:

Investment and Promotional Bank of Lower Saxony (NBank)

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