Fruit and vegetables in the internal market in the context of balanced and healthy dietary practices

Last updated: 19.7.2025
Grant

The AGRIP-SIMPLE-2025-IM-FRESH-FV funding opportunity supports initiatives promoting the consumption of fresh fruit and vegetables within the EU internal market. This grant aims to enhance the competitiveness and market share of Union agri-food products by informing consumers about balanced and healthy dietary practices, focusing on the health benefits of fruit and vegetable consumption. It is part of the broader Promotion of Agricultural Products (AGRIP) framework.

Who is Funded: Eligibility and Objectives

This section provides essential information on who is eligible to apply for the AGRIP-SIMPLE-2025-IM-FRESH-FV program, its geographical scope, and the overarching objectives it aims to achieve. It defines the characteristics of the intended beneficiaries and the strategic goals behind this funding initiative.

What is Funded: Project Scope and Focus

This section details the types of projects, thematic areas, and activities that qualify for funding under the AGRIP-SIMPLE-2025-IM-FRESH-FV program. It clarifies which costs are covered and the typical development stage of supported projects, providing insights into the scope of the funded initiatives.

Type and Scope of Funding

This section outlines the financial aspects of the AGRIP-SIMPLE-2025-IM-FRESH-FV program, including the nature of the financial support, the available funding amounts, and information regarding project duration. It provides key parameters for understanding the financial scope of the grants.

Conditions and Requirements

This section details the essential rules, regulations, and specific conditions that applicants and beneficiaries must adhere to for the AGRIP-SIMPLE-2025-IM-FRESH-FV program. It covers application terms, collaboration guidelines, budget stipulations, and other important provisions.

Application Procedure

This section guides potential applicants through the process of submitting proposals for the AGRIP-SIMPLE-2025-IM-FRESH-FV program, detailing the submission flow, the evaluation and selection procedures, and how decisions are communicated.

This section outlines the foundational legal and official documents that authorize and govern the AGRIP-SIMPLE-2025-IM-FRESH-FV funding program. It identifies the primary source of its legitimacy and other significant regulations that shape its operation.

Similar Programs

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Funding Overview

Funding Status

Funding Status:

Closed

Allocated Budget

Allocated Budget:

9,100,000 € (for 2025)

Open Until

Open Until:

Ongoing

Award Channel

Award Channel:

Framework Programme Call

Region

Region:

European Union (internal market) and potentially third-country markets for promotion activities.

Sectors

Sectors:

Agriculture and Agribusiness, Food Processing, Healthcare, Other

Beneficiaries

Beneficiaries:

Consumers of fresh fruit and vegetables, Agri-food producers/organisations

Application Type

Application Type:

Single Applicant

Funding Stages

Funding Stages:

Market Introduction, Commercialization, Awareness Campaigns

Funding Provider

Program Level:

European Union

Funding Body:

European Commission (under the Promotion of Agricultural Products - AGRIP framework programme)

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