Fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices

The AGRIP-MULTI-2025-IM-FRESH-FV funding program targets specific legal entities within EU Member States to promote fresh fruit and vegetables. The primary objective is to increase consumption by educating consumers on healthy dietary practices, thereby boosting the market presence of EU agri-food products.

This program specifically funds information and promotion campaigns for fresh fruit and vegetables. The scope includes a wide range of activities aimed at increasing consumer awareness and consumption, with certain cost categories being eligible for reimbursement.

The program provides grants with a significant co-financing rate, supporting projects with a defined duration to achieve their promotional goals for fresh fruit and vegetables.

Applicants and beneficiaries must adhere to specific conditions regarding application submission, consortium composition, financial and operational capacity, budget rules, and broader EU policy provisions to ensure compliance and effective project implementation.

The application process for this program is a single-stage electronic submission and evaluation process, with proposals assessed against specific criteria leading to grant agreement invitations.

The program is legally founded on specific EU regulations governing agricultural product promotion, ensuring its operations are compliant with European legal frameworks.